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Beer maker Brahma shuts Venezuela plant on sales slide
March 20, 2013 / 9:08 PM / 5 years ago

Beer maker Brahma shuts Venezuela plant on sales slide

CARACAS, March 20 (Reuters) - Brahma, a Venezuelan division of Latin American brewing giant Ambev, is closing its operations in the South American nation following a prolonged slide in sales, the company said on Wednesday.

Brahma said its share of Venezuela’s market over seven years dropped to 0.9 percent from 9 percent, preventing it from carrying out necessary investments in its facilities.

“In addition, (the company has faced) consistent increases in operating costs and an environment that is exceedingly complicated for the brewing industry,” Brahma said.

It began shutting operations on Monday.

The company did not immediately respond to requests for additional comment.

Plant workers last year told local media that the company’s financial problems worsened when Ambev sold the Zulia brand of beer, which was produced and marketed alongside Brahma, to another local beer maker.

Ambev is part of Anheuser-Busch InBev SA, the world’s biggest brewer. (Reporting by Marianna Parraga, writing by Brian Ellsworth; Editing by Bernard Orr)

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