Edition:
United Kingdom

McDonald's To Acquire Dynamic Yield


Monday, 25 Mar 2019 

March 25 (Reuters) - Mcdonald's Corp ::MCDONALD'S TO ACQUIRE DYNAMIC YIELD, WILL USE DECISION TECHNOLOGY TO INCREASE PERSONALIZATION AND IMPROVE CUSTOMER EXPERIENCE.MCDONALD'S - DYNAMIC YIELD WILL REMAIN A STAND-ALONE COMPANY AND EMPLOYEES WILL CONTINUE TO OPERATE OUT OF OFFICES AROUND WORLD.MCDONALD'S - UPON DEAL CLOSING, MCDONALD'S WILL BECOME SOLE OWNER AND WILL CONTINUE TO INVEST IN DYNAMIC YIELD'S CORE PERSONALIZATION PRODUCT & TEAMS.MCDONALD'S - WILL BEGIN TO ROLL DECISION TECHNOLOGY OUT IN DRIVE THRU AT RESTAURANTS IN U.S. IN 2019, EXPAND USE TO OTHER TOP INTERNATIONAL MARKETS.