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Alliance Data Systems Corp (ADS.N)

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Sun, Apr 14 2019

Publicis pays $4.4 bln for Epsilon to extend digital reach

PARIS, April 14 Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North American footprint.

French ad firm Publicis in talks to buy Alliance Data's Epsilon

PARIS French advertising group Publicis is in talks to buy Alliance Data System's Epsilon marketing unit, which some media reports have valued at around $5 billion.

French ad firm Publicis in talks to buy Alliance Data's Epsilon

PARIS, April 1 French advertising group Publicis is in talks to buy Alliance Data System's Epsilon marketing unit, which some media reports have valued at around $5 billion.

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