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Bell Food Group AG (BELL.S)

BELL.S on Swiss Exchange

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Summary

Name Age Since Current Position

Hansueli Loosli

62 2009 Chairman of the Board of Directors

Lorenz Wyss

58 2011 Chairman of the Group Executive Board, Chief Executive Officer

Marco Tschanz

42 2015 Chief Financial Officer, Member of the Group Executive Board, Head of Bell Finance/Services Division

Daniel Boehny

56 2015 Member of the Group Executive Board, Head of Bell International Division

Christian Schroeder

46 2012 Member of the Group Executive Board, Head of Bell Germany Division

Joerg Ackermann

59 2009 Member of the Board of Directors

Irene Kaufmann-Braendli

62 2009 Member of the Board of Directors

Andreas Land

61 2013 Member of the Board of Directors

Werner Marti-Kamm

60 2009 Member of the Board of Directors

Biographies

Name Description

Hansueli Loosli

Mr. Hansueli Loosli has been Chairman of the Board of Directors at Bell Ltd (formerly Bell Holding AG) since 2009. He holds the Swiss Certificate for Finance and Accounting (Swiss equivalent of Certified Public Accountant). Mr. Loosli joined the Company in 2009. He acts as Chairman of the Board of three other companies: Transgourmet Holding AG; Coop Mineraloel AG, Deichmann SE, Heinrich Benz AG and Swisscom AG. From 1974 till 1978, he has served as Head Accountant at Huba-Control AG. From 1978 till 1979, he has served as Assistant Auditor at Intertest AG. From 1979 till 1982, he has served as Head of Fiduciary Department at BBC AG. From 1982 till 1985, he has served as Controller and Deputy Director at Moevenpick Produktions AG. From 1985 till 1992, he has served at Waro AG, where his most recent position was Managing Director. From 1992 till 1996, he has served as Director for Non-Food Procurement at Coop Switzerland. From 1992 till 1997, he has served as Managing Director at Coop Zurich. From 1997 till 2000, he has served as Chairman of the Executive Board and of Coop Group Executive Board. He was Chairman of the Executive Board at Coop Cooperative from 2001 to 2011. He has been Chairman of the Board of Directors of Coop Group Cooperative since 2011.

Lorenz Wyss

Mr. Lorenz Wyss has been Chairman of the Group Executive Board and Chief Executive Officer at Bell Ltd (formerly Bell Holding AG) since April 1, 2011. He has a business diploma and is certified meat industry technician. He also holds a Master of Business Administration degree. He has been Head of Bell Switzerland Division and Head of Bell Eastern Europe/Benelux Division. He also has served as Board Member at Centravo Holding AG, GVFI International AG, Hilcona Aktiengesellschaft, Tropenhaus Frutigen AG, Tropenhaus Wolhusen AG and Proviande Cooperative, among others. He worked as Department Head at Jenzer AG between 1978 and 1981. He held various managerial positions at Gehrig AG between 1983 and 1992 and at Coop between 1995 and 2011.

Marco Tschanz

Mr. Marco Tschanz has been Chief Financial Officer, Member of the Group Executive Board, Head of Bell Finance/Services Division at Bell Ltd since February 1, 2015. He holds an executive MBA degree in Business Administration from Rochester-Bern and Certified business economist from a university of applied sciences. He held various managerial positions with Swisscom like Head of Swisscom’s IT Cloud Programme (2014), Head of Finance at Swisscom Switzerland (2013-2014), Head of Controlling/Chief Financial Officer Network/IT and Wholesale, Head of Controlling/Chief Financial Officer Private Customers and Head of Controlling/Chief Financial Officer SMEs. He was Head of HR and Finance at Marex AG from 1995-1997.

Daniel Boehny

Mr. Daniel Boehny has been Member of the Group Executive Board, Head of Bell International Division at Bell Ltd since November 1, 2015. Previously he was a Member of the Management Board and Head of Poultry division at Bell Holding AG from 2004 till August 31, 2008. He had been with the Company since 2004, and had been Head of Poultry since 2005. Between 2003 and 2004, he was Director of Business Development at Autogrill Schweiz AG, Zuerich. He served as CFO at Flughafen-Restaurant AG, Zuerich, from 2000 until 2002. He was Director of Finance at various catering and industrial companies, including Flughafen-Restaurant AG (1997–1999), Koelliker Bueroautomation AG (1991–1996) and Meteor AG (1987–1990).

Christian Schroeder

Mr. Christian Schroeder has been Member of the Group Executive Board and Head of Bell Germany Division at Bell Ltd since 2012. He was Spokesman for the Executive Board; Head of Distribution/Marketing and Administration at Abraham Schinken GmbH, Germany from 2011 to 2012 and Spokesman for the Executive Board; Head of Distribution/Marketing and Administration at Abraham GmbH, Germany from 2007 to 2011. He held various Managerial positions with the Reinert Group of Companies, Versmold, Germany: Schinken- Einhaus GmbH from 2002 to 2007, Managing director at Orig. Holst. Katenschinken GmbH from 2000 to 2001 and Managing partner at H. & C. Schroeder Schinkenveredelung GmbH from 1994 to 1999.

Joerg Ackermann

Mr. Joerg Ackermann has been Member of the Board of Directors at Bell Ltd (formerly Bell Holding AG) since 2009. Prior to that, he has served as Chairman of the Board of Directors at the Company from 2001 until 2009. He joined the Company's Board of Directors in 2000. He also holds mandates for VGL Coop since 2008. Mr. Ackermann has also served as Member of the Board of HiCoPain AG, Coop-ITS-Travel AG, Coop Patenschaft fuer Berggebiete, Fust AG and GS1 Schweiz. From 1984 till 1996, he has served at Coop Winterthur, serving first as Assistant to the Head of the Customer Marketing Division, from 1984 till 1988, as Head of Product Marketing and Logistics Division and Member of the Executive Board, from 1989 till 1991, as Head of Marketing Division and Member of the Executive Board from 1992 till 1994. His most recent position was Deputy Director. In 1997, he became Head of Corporate Development Coop Schweiz. From 1998 till 2001, he has served as Member of the Executive Board and Head of Information Technology/Production Division at Coop Schweiz. From 2001 till 2003, he has served as Member of the Executive Board and Head of Information Technology/Production Division at Coop. He is Business Economist.

Irene Kaufmann-Braendli

Dr. Irene Kaufmann-Braendli has been Member of the Board of Directors at Bell Ltd (formerly Bell Holding AG) since 2009. She holds a Doctor oeconomiae publicae degree and wrote her dissertation on Management and Organization in 1985. She studied Economics at Universitaet Zuerich from 1980 till 1985. Dr. Kaufmann-Braendli has served as Business Consultant at Nabholz Beratung, since 1980, and has held a managerial position there since 1985. She is Project Manager of consultancy projects for public administrations and businesses, with focus on finances and organization. In addition, she held auditing and consultancy mandates for private-law companies on behalf of Dr. Nabholz Treuhand AG in Zurich, Switzerland between 1980 and 2002. Dr. Kaufmann-Braendli has served on the Board of Directors of Coop Immobilien AG, Bank Coop AG, Coop Mineraloel AG and Transgourmet Holding AG, among others. She has been Vice Chairwoman of the Board of Directors of Coop Group Cooperative since 2011.

Andreas Land

Mr. Andreas Land has been Member of the Board of Directors of Bell Ltd since April 2013. He is Chairman of the Compensation Committee at the Company. Since 1997, he has been Managing Partner of Griesson – de Beukelaer GmbH & Co. KG. He was Chief Executive Officer of Danone Biscuits North; Danone Group from 1992-1997 and Managing Director of Bongrain Germany from 1989 to 1992. He held different positions at Effem GmbH from 1979 – 1989.

Werner Marti-Kamm

Mr. Werner Marti-Kamm has been Member of the Board of Directors at Bell Ltd (formerly Bell Holding AG) since 2009. He studied at the Universitaet Zuerich, from 1976 to 1981, and was admitted to the bar in 1983. He is Attorney by profession. From 1983 till 1987, he has served as Associate/Partner in a law office and, since 1988, he has headed his own law office in Glarus. From 1986 until 1990, he has served as Local Councilor in Sool and Parliament of Canton Glarus. From 1990 till 1998, he has served at the Government of Canton Glarus in the Directorate of Internal Affairs (Directorate of the Economy). Subsequently, he took over as National Councilor of Canton Glarus, a position that he held from 1991 until 2008. In this position, he was Member of the Finance Commission, and Chairman, from 2004 till 2005, of the Commission for Communication, Traffic and Telecommunications, as well as various ad hoc commissions. From 2004 until 1996, he has worked as Price Controller. Currently, He has served on the Boards of Directors of Alp Transit Gotthard AG as Chairman, of Billag AG as Chairman, and of Service 7000 AG as Member, among others.

Basic Compensation