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Celsius Holdings Inc (CELH.OQ)

CELH.OQ on NASDAQ Stock Exchange Capital Market

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Summary

Name Age Since Current Position

Tony Lau

27 2018 Co-Chairman of the Board

William Milmoe

70 2017 Independent Co-Chairman, Director

John Fieldly

39 2018 President, Chief Executive Officer, Director

Edwin Negron-Carballo

57 2018 Chief Financial Officer

Matt Kahn

2018 Executive Vice President - Marketing

Regan Ebert

53 2019 Director

Nicholas Castaldo

67 2013 Independent Director

Kevin Harrington

62 2013 Independent Director

Hal Kravitz

61 2017 Independent Director

Thomas Lynch

70 2009 Independent Director

Biographies

Name Description

Tony Lau

Mr. Tony Lau is Co-Chairman of the Board of the company. Mr. Lau is an investor and director of consumer and retail investments at Horizons Ventures, Limited (“Horizons Ventures”), a Hong Kong based private investment fund, with whom he has been affiliated since 2014. Mr. Lau also manages China businesses and expansion for Horizons portfolio companies. Prior to Horizons, Mr. Lau was an investment banker with Goldman Sachs, specializing in technology, media and telecommunications investment. Mr. Lau currently serves on the Board of Directors of ChromaDex Corp. (Nasdaq: CDXC), a patented and proprietary ingredient technologies company. Mr. Lau earned a B.A. in Economics and Finance from Peking University and is currently pursuing the Business Scholars Program (DBA) degree at the Cheung Kong Graduate School of Business (CKGSB). The Company believes Mr. Lau is qualified to serve on the Board of directors due to his extensive and unique business background.

William Milmoe

Mr. William H. Milmoe has been a Independent Director of Celsius Holdings, Inc. since August 2008. Since January 2006, Mr. Milmoe has served as President and Chief Financial Officer of CDS International Holdings, Inc., a private investment firm. From 1997 to January 2006, he was CDS International Holdings, Inc.’s Chief Financial Officer and Treasurer. Mr. Milmoe is a certified public accountant with over 40 years of broad business experience in both public accounting and private industry. His financial career has included positions with PricewaterhouseCoopers, General Cinema Corporation, an independent bottler of Pepsi Cola products and movie exhibitor. Mr. Milmoe is member of both the Florida and the American Institute of Certified Public Accountants.

John Fieldly

Mr. John Fieldly serves as President, Chief Executive Officer, Director of the Company. Mr. Fieldly originally joined Celsius in January 2012 as its Chief Financial Officer and from March 2017 to March 2018 served as Interim Chief Executive Officer and Chief Financial Officer. Prior to joining Celsius Holdings, Inc. he held leadership roles at Lebhar-Friedman, Oragenics, Inc. and Eckerd Drugs, Inc. Mr. Fieldly is a Certified Public Accountant in Florida. Mr. Fieldly’s long tenure with the Company makes him a valuable member of the Board of directors in addition to his position as Chief Executive O fficer.

Edwin Negron-Carballo

Mr. Edwin F. Negron-Carballo is Chief Financial Officer of the Company. He brings over 30 years of financial and operational experience to the organization. His background includes domestic and international experience with work in standardization and implementation of Six Sigma processes, in complex and dynamic environments. He is well versed in USGAAP and IFRS as a Certified Public Accountant and has significant experience in mergers and acquisitions. His impressive and extensive career spans decades of senior financial management experience in major companies such as: Concurrent Manufacturing Solutions, Sodexo, S.A., Tyco Healthcare-Latin America, Energizer Battery, Frito-Lay and K.P.M.G.-Peat Marwick. He was also a Member of the Board of Directors of BAS, S.A., as well as being named as a Top 25 Hispanic Business Corporate Elite. Mr. Negron-Carballo earned an MBA from the John M. Olin School of Business at Washington University in St. Louis, Missouri, and prior, a Bachelor of Science Degree with a major in Accounting, from Louisiana State University in Baton Rouge, LA.

Matt Kahn

Mr. Matt Kahn is Executive Vice President - Marketing of the Company. Kahn brings over 20 years of marketing experience to CELSIUS, having served a majority of his career in the beverage industry for companies such as The Coca-Cola Co., Glacéau vitamin water®, smart water®, Powerade and Heineken USA. From Vice President to Chief Marketing Officer, Matt has held key marketing roles with each entity since the late 1990's. Kahn's most recent title prior to joining CELSIUS, was that of VP, Marketing for Save-A-Lot Food Stores based in St. Louis, MO.

Regan Ebert

Ms. Regan Ebert is Director of the Company. She is a seasoned executive with over twenty years of experience at three of the top consumer packaged goods companies in the world: PepsiCo, General Mills, and Dr Pepper Snapple Group. Most recently, from 2012 to 2019 Ms. Ebert served as Senior Vice President of Marketing for Dr Pepper Snapple Group. In this role, Ms. Ebert led brand marketing for the non-carbonated beverage portfolio including Snapple teas and juice drinks and the mixer portfolio. She also managed marketing for Core Flavor CSD's and sparkling water brands. In addition to brand marketing, Regan had responsibility for the media team, the Content Marketing Center of Excellence, the Hispanic Marketing Center of Excellence, and the Mexico and Canadian marketing teams. Prior to joining Dr Pepper Snapple Group, Ms. Ebert spent 10 years with PepsiCo working in both their Frito-Lay and Quaker Foods divisions. She also spent 5 years at General Mills working in several divisions including snacks, cereals and desserts. Ms. Ebert earned a Bachelor of Business Administration in Accounting from the University of Notre Dame and a Masters of Business Administration in Marketing from the University of Texas at Austin. Ms. Ebert’s extensive experience in brand marketing makes her a qualified nominee for the Board of Directors.

Nicholas Castaldo

Mr. Nick Castaldo (Nick) has been appointed as Director of Celsius Holdings, Inc., effective April 15, 2013. Mr. Castaldo has served as Equity Partner, Board Member and Chief Marketing Officer of Anthony’s Coal Fired Pizza, Inc., a Florida based chain of casual dining restaurants and for the past two years has been an Equity Partner and Advisory Board member of Lime Fresh Mexican Grill and served as the company’s CMO. Mr. Castaldo is an adjunct professor at the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southern University teaching courses in Marketing and Entrepreneurship. We believe that Mr. Castaldo’s significant experience in the marketing sector of the food and beverage industry makes qualifies him to serve as a member of the Board of Directors.

Kevin Harrington

Mr. Kevin Harrington has been appointed as Director of Celsius Holdings, Inc., effective April 15, 2013. He has almost forty (40) years’ experience in product introduction and direct marketing, being one of the first to market products through infomercials. Since 2005, he has been Chief Executive Officer of Harrington Business Development, Inc., a privately-held consulting firm. A serial entrepreneur, Mr. Harrington appeared as one of the original panelists on the ABC television program, “Shark Tank.” He currently also serves as Chairman of the Board of As Seen On TV, Inc., a public company which focuses on marketing products through infomercials and other direct marketing. Mr. Harrington’s extensive experience in product marketing makes him a valuable member of the Board of Directors.

Hal Kravitz

Mr. Hal Kravitz is an Independent Director of the Company. Mr. Kravitz served as Chief Executive Officer of AQUAhydrate, Inc., a company engaged in the manufacture, distribution and marketing of bottled water. He also served as a consultant to AQUAhydrate from August to November 2014 and in 2013, Mr. Kravitz helped form InterContinental Beverage Capital, a New York-based merchant bank focused on investments in the beverage industry. For over thirty (30) years prior thereto, Mr. Kravitz served as an executive officer and in other management positions in various units of the Coca-Cola system. We believe that Mr. Kravitz’s longs experience in the beverage industry makes him a valuable member of the board of directors.

Thomas Lynch

Mr. Thomas E. Lynch serves as a Independent Director of Celsius Holdings Inc., since November 2009. Mr. Lynch has been President of the Plastridge Insurance Agency, a local independent agency, since 1975. He has been a director of 1st United Bank since 2004 and on the Board of Governors for Citizens Property & Casualty Insurance since February 2010. He is also on the board of many charitable organizations and has served as an elected official for many government entities over the past twenty years. Mr. Lynch is a graduate of Loyola University in Chicago. He received his CPCU degree in 1978 from the American Institute for Property & Liability Underwriters. Mr. Lynch has served as President of the Plastridge Agency, Inc., a five-office insurance agency based in Delray Beach, Florida, which traces its origins to 1919.

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