Edition:
United Kingdom

Qliro Group AB (publ) (QLRO.ST)

QLRO.ST on Stockholm Stock Exchange

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18 May 2018
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Summary

Name Age Since Current Position

Christoffer Haggblom

37 2018 Chairman of the Board

Marcus Lindqvist

47 2016 President, Chief Executive Officer

Mathias Pedersen

46 2016 Chief Financial Officer

Magnus Fredin

36 2015 Chief Executive Officer of CDON AB (CDON.com)

Anna Ullman Serse

45 2018 Head of Business Development, Interim Head of Nelly

Eva-Lotta Berg Ljungstrom

2017 Interim Head of Qliro Financial Services

Gustav Hasselgren

2017 Head of Health and Sports Nutrition Group

Erik Lofgren

36 2016 Head of Communications

Andreas Bernstrom

44 2018 Director

Lennart Jacobsen

52 2018 Director

Daniel Mytnik

46 2014 Non-Executive Director

Jessica Thorell

34 2017 Non-Executive Director

Erika Soderberg Johnson

47 2017 Non-Executive Independent Director

Niclas Lilja

2016 Investor Relations Contact Officer

Biographies

Name Description

Christoffer Haggblom

Mr. Christoffer Haggblom has been Chairman of the Board at Qliro Group AB (publ) since May 22, 2018. He has previously been Non-Executive Independent Director since May 8, 2017. He is a Founder and Managing Partner of Rite Ventures, and has twenty years of experience from technology growth companies both as an entrepreneur and investor. Christoffer currently serves as Chairman of the Board of Verkkokauppa.com, Finland’s largest e-commerce company listed on Nasdaq First North Helsinki, and is also a Board member of cloud capacity provider Nebula, SaaS company Lemonsoft, and Acervo, an investment company focusing on public equities and bonds. Christoffer holds a M.Sc. in Finance from Hanken School of Economics in Helsinki.

Marcus Lindqvist

Mr. Marcus Lindqvist has been appointed President and Chief Executive Officer at Qliro Group AB (publ) effective as of August 1, 2016. Marcus Lindqvist has experience from sales and marketing within the IT sector as well as from working with e-commerce. His most recent role was Head of B2B Sweden & Products at Dustin. Prior to Dustin, he served as Country Manager for Sweden at Hewlett Packard’s PC division, as well as Channel Director for the Nordics at DELL. Marcus has an associate’s degree in business administration from FEI in Stockholm.

Mathias Pedersen

Mr. Mathias Pedersen has been appointed Chief Financial Officer of Qliro Group AB (publ) effective as of August 15, 2016. He has a solid financial background and prior experience as CFO of a publicly listed company. He most recently comes from Kinnevik AB where he was Investment Director. Prior to this he has, among other things, been CFO for East Capital group, East Capital Explorer and ETAC. Mathias holds a Master’s degree from Stockholm School of Economics and has completed a Program for Management Development at Harvard Business School.

Magnus Fredin

Mr. Magnus Fredin has been Chief Executive Officer of CDON AB (CDON.com) within Qliro Group AB (publ) since August 17, 2015. He joined Qliro Group from the position as CEO of the e-commerce stores Babyshop and Alexandalexa (The Luxury Kids Group). Prior to this, Magnus held the position as Klarna’s VP Global Sales for many years.

Anna Ullman Serse

Ms. Anna Ullman Serse has been Head of Business Development at Qliro Group AB (publ) since December 2016 and she has been Interim Head of Nelly since April 17, 2018. Anna most recently comes from the management consultancy firm Accenture Interactive where she was Nordic lead for Retail and Marketing & Content and has worked with most of the largest retailers in Sweden. Anna holds a M.Sc. in Law and Business Administration from Stockholm University.

Eva-Lotta Berg Ljungstrom

Ms. Eva-Lotta Berg Ljungstrom no longer serves as Interim Head of Qliro Financial Services at Qliro Group AB (publ) effective as of in the fourth quarter of 2018 at the latest (around October 2018). She has held the position since the end of September 2017. She has experience in financial services, IT and sales. She has held senior positions at GE Capital as Head of GE Capital Fleet Services in Europe and Asia and as CEO of GE Capital in the Nordic region. She holds a degree in business from the University of Gothenburg School of Business Economics and Law.

Gustav Hasselgren

Mr. Gustav Hasselgren has been Head of Health and Sports Nutrition Group within Qliro Group AB (publ) since May 2017. Gustav Hasselgren has extensive experience of business and brand development as well as consumer goods sales after over ten years in different leading positions within Procter & Gamble in the Nordics. He most recently comes from the position as Country Manager Sweden and Finland at Procter & Gamble and prior to this he was Commercial Operations Leader in the Nordics. Gustav holds a Master’s degree in Business Administration and Technology Management from Lund University.

Erik Lofgren

Mr. Erik Lofgren has served as Head of Communications at Qliro Group AB (publ) since August 11, 2015. Erik most recently comes from the communications consultancy firm Kreab where he was Director. Prior to this, Erik was Head of Investor Relations for RusForest AB (publ). Erik holds a Master of Science degree in Business Administration from Gothenburg University.

Andreas Bernstrom

Lennart Jacobsen

Daniel Mytnik

Mr. Daniel K. Mytnik has served as Non-Executive Director of Qliro Group AB (previously known as CDON Group AB) since May 13, 2014. He has been Partner at Ventiga Capital Partners in London since 2015. Daniel was a Partner at Palamon Capital Partners in London until 2013. During his seven years at Palamon, Daniel sourced and led a number of investments in fast-growing service-oriented businesses primarily in the Nordics and the United Kingdom. Prior to joining Palamon Capital Partners, Daniel spent four years with investment bank Altium Capital in London as Managing Director, and five years with Morgan Stanley working in the Private Equity and Investment Banking departments in London. Daniel has a BA in Philosophy, Politics and Economics and a M.Phil. in Economics from Oxford University.

Jessica Thorell

Ms. Jessica Thorell has been Non-Executive Director at Qliro Group AB (publ) since May 8, 2017. Jessica Thorell is an Investment Manager at Kinnevik since 2014, where she focuses on sourcing and driving new investments in Europe and manages a number of consumer focused investments in the ecommerce and financial services sectors. Prior to joining Kinnevik, Jessica spent four years at global growth equity investment firm General Atlantic as a Senior Associate where she managed the firm’s investment in Klarna. Between 2008 and 2010, Jessica worked at Goldman Sachs’ Nordic investment banking desk. Jessica holds a M.Sc. in Economics and Business Administration from the Stockholm School of Economics and a CEMS Master in International Management from the University of St. Gallen.

Erika Soderberg Johnson

Ms. Erika Soderberg Johnson has been Non-Executive Independent Director at Qliro Group AB (publ) since May 8, 2017. She is the Chief Financial Officer of Biotage, a life science company listed on Nasdaq Stockholm. Prior to joining Biotage in 2012, Erika was the Chief Financial Officer of Karo Bio between 2007 and 2011, of Affibody between 2005 and 2007, and of Global Genomics between 2002 and 2005, and also previously worked in investment banking and corporate finance at SEB Enskilda between 1993 and 2002. Erika is currently a Board member of MedCap, Sectra and Saab AB listed on Nasdaq Stockholm. Erika holds a M.Sc. in Economics from the Stockholm School of Economics.

Niclas Lilja