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United Kingdom

Superdry PLC (SDRY.L)

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Summary

Name Age Since Current Position

Peter Bamford

64 2010 Non-Executive Chairman of the Board

Euan Sutherland

2014 Chief Executive Officer, Director

Edward Barker

43 2018 Chief Financial Officer - Designate

Simon Callander

2017 Group General Counsel and Company Secretary

Brigitte Danielmeyer

2018 Chief Product Officer

Nick Wharton

48 2018 Director

Keith Edelman

65 2018 Non-Executive Director

John Smith

60 2018 Non-Executive Director

Dennis Millard

66 2018 Senior Independent Director

Penelope Hughes

59 2015 Independent Non-Executive Director

Minnow Powell

62 2012 Non-Executive Independent Director

Tony Newbould

2016 IR Contact Officer

Biographies

Name Description

Peter Bamford

Mr. Peter Bamford is Non-Executive Chairman of the Board of Supergroup PLC. Mr. Peter is Chairman of the Board and of the Nomination Committee. He is also Deputy Chairman and Senior Independent Director of Spire Healthcare Group plc. Previously Peter was Chairman of Six Degrees Holdings Limited from 2011 to 2015 and a Non-Executive Director of Rentokil Initial Plc from 2006 until 2016. He was also a Director of Vodafone Group Plc from 1998 to 2006 where he held senior executive roles, including Chief Marketing Officer, Chief Executive of Northern Europe, Middle East and Africa and Chief Executive of Vodafone UK. Prior to this he held senior positions with WH Smith Plc, Tesco Plc and Kingfisher plc. Peter has served on the boards of public companies for over 20 years and has extensive experience in developing and growing businesses and brands internationally.

Euan Sutherland

Mr. Euan Sutherland is Chief Executive Officer, Director of SuperGroup PLC. He was appointed as Chief Executive Officer in October 2014, having previously been an independent Non-Executive Director. He is also a Non-Executive Director of Britvic plc. Euan previously served as Group Chief Executive Officer of the Co-operative Group, Group Chief Operating Officer at Kingfisher plc and as a Non- Executive Director with the Co-operative Food Board. Prior to this he was Chief Executive of AS Watson UK, the owner of Superdrug. Euan has over 20 years’ experience within the retail sector having held roles with Boots, Dixons, Coca-Cola, Matalan and Mars.

Edward Barker

Mr. Edward Barker has been appointed as Chief Financial Officer - Designate of the Company., effective from 16 April 2018. Ed Barker is a non-executive director at Staffline Group plc.

Simon Callander

Mr. Simon Callander is Group General Counsel and Company Secretary of the Company. Previously he had been General Counsel and Partnership Secretary at law firms Addleshaw Goddard and Olswang between 2010 and 2017. Prior to this Simon had held various positions with Watson Wyatt (now Willis Towers Watson) including General Counsel, Europe and Head of Business Services, Europe, and before that with Ernst & Young. Simon is a qualified solicitor and originally trained and practised with media and intellectual property law firm Dentons.

Brigitte Danielmeyer

Ms. Brigitte Danielmeyer is Chief Product Officer of the Company. Brigitte has deep experience of brand, product, design, retail and e-commerce built through a 22-year career in fashion, which has also included senior roles at Esprit and Liebeskind Berlin, the German premium accessories brand. At Tommy Hilfiger she defined the look of the brand's womenswear worldwide and her successes included the launch, to critical acclaim, of two capsule collections with super model Gigi Hadid.

Nick Wharton

Mr. Nick Wharton serves as Director of the Company. He serves as Chief Financial Officer of SuperGroup Plc., until 16 July 2018. Mr. Nick was appointed Chief Financial Officer in June 2015. Previously he was Chief Executive Officer of Dunelm Group plc between 2010 and 2014 and before that he was Chief Financial Officer of Halfords Group Plc. In his eight year career at Halfords, he held both finance and strategy roles. Prior to this, Nick worked in senior finance positions at Boots Opticians, Boots Healthcare International, Do-it-All Limited and Cadbury Schweppes. Nick is a chartered accountant and has been a Non-Executive Director of Mothercare plc since November 2013.

Keith Edelman

Mr. Keith Graeme Edelman has been appointed as Non-Executive Director of the Company., effective 1 February 2018. He currently serves as Senior Independent Non-Executive Director of Supergroup PLC. He is Chairman of the Remuneration Committee and a member of the Nomination Committee. He is also Non-Executive Chairman of Revolution Bars Group Plc, a Non-Executive Director at Pennpetro Energy Plc and the London Legacy Development Corporation. Keith was previously Non-Executive Chairman of Goal Soccer Centres Plc, Non-Executive Director of Safestore Holdings Plc, Chairman of Beale Plc, Managing Director of Arsenal Holdings Plc and Chief Executive of Storehouse Plc (encompassing BHS and Mothercare). Keith has extensive retail and international experience and has served on the boards of public companies for over 30 years across a wide range of businesses and markets. Keith has been appointed to the Audit Committee from the conclusion of the AGM. Following Penny Hughes’ appointment as Chairman of the Remuneration Committee, also from the conclusion of the AGM, Keith will remain Senior Independent Director and a member of the Remuneration Committee.

John Smith

Mr. John B. Smith has been appointed as Non-Executive Director of the Company., with effect from 1 February 2018. He was (until June 2017) the Chief Operating Officer of Burberry plc a global luxury brand. Prior to that he had been a Non-Executive Director of Burberry plc (until March 2013) and Chief Executive of BBC Worldwide (until December 2012). He is currently a Non-Executive Director of Travelport Worldwide Limited, a New York Stock Exchange listed company.

Dennis Millard

Mr. Dennis H. Millard has been appointed as Senior Independent Director of the Company., with effect from 1 February 2018. He is currently the Chairman of Halfords Group Plc and Deputy Chairman and Senior Independent Director of Pets at Home plc. He was previously Senior Independent Director at Debenhams plc (until January 2017), Premier Farnell plc (until January 2015) and Xchanging plc (until September 2012) and was also Chairman of Connect Group plc (until May 2015).

Penelope Hughes

Ms. Penelope L. Hughes is an Independent Non-Executive Director of the Company since April 1, 2015. Ms. Penny is a member of the Audit, Nomination and Remuneration Committees. She is also the Non- Executive Chairman of The Gym Group plc and a Non-Executive Director of The Royal Bank of Scotland Group plc, where she is Chairman of the Sustainable Banking Committee. Penny’s previous Non-Executive Directorships include Wm Morrison Supermarkets Plc, Home Retail Group Plc, The Gap Inc., Next Group Plc, The Body Shop International Plc, Thomson Reuters Group Limited, Vodafone Group Plc and Trinity Mirror Plc. During her executive career Penny spent ten years at The Coca-Cola Company, initially as Marketing and Commercial Director, before being made President of Coca-Cola Great Britain and Ireland.

Minnow Powell

Mr. Minnow Powell has been Non-Executive Independent Director of SuperGroup PLC since December 1, 2012. He is Chairman of the Audit Committee and a member of the Remuneration Committee. He is also a Non-Executive Director of Computacenter plc where he is Chairman of the Audit Committee. Minnow was a Non-Executive Director of TUI Travel Plc from 2011 prior to the merger with TUI AG, when he became a member of the Supervisory Board and Audit Committee of TUI AG until February 2016. Prior to that Minnow spent 35 years with Deloitte. He is a Chartered Accountant and was a member of the UK’s Audit Practices Board for six years. Minnow has extensive experience in external and internal audit, risk management, financial controls and corporate financial reporting in a wide range of sectors.

Tony Newbould

Basic Compensation