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Sportamore Publ AB (SPOR.ST)

SPOR.ST on Stockholm Stock Exchange

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Summary

Name Age Since Current Position

Jan Friedman

65 2009 Chairman of the Board

Johan Ryding

37 2009 Chief Executive Officer

Joakim Friedman

37 Deputy Chief Executive Officer, Director of Marketing

Sabina Lerne

2016 Finance Director

Mikael Flodman

37 Chief Technology Officer

Jonas Kolehmainen

41 2016 Logistics Manager

Claes Winterfeldt

45 Purchasing Manager

Mikael Schiller

2017 Director

Gunilla Herlitz

56 2016 Independent Director

Mariette Kristenson

40 2014 Independent Director

Kent Stevens Larsen

52 2012 Independent Director

Birgitta Stymne Goransson

59 2016 Independent Director

Biographies

Name Description

Jan Friedman

Mr. Jan Friedman has been Chairman of the Board of Directors of Sportamore AB (publ) since 2009. He is also Founder of the Company. He has also been Chairman of the Boards of Proffsmagasinet AB, Ticmate AB, 2E Group AB, MittMedia Forvaltnings AB and Nordic Public Affairs AB, as well as Member of the Boards of Vitec Software Group AB, Bindomatic AB and Malux AB. He previously was Chairman of the Boards of Tretti AB, 3L System AB, Kistamassan AB, Hammarby Fotboll AB, Newsdesk AB, Kontakt East Holding AB and Lenson AB, as well as Member of the Boards of One FM AB, Funka Nu AB, Twentyfourseven Holding AB, Netonnet AB and Lokal-TV Natverket i Sverige AB. He holds a Master of Science degree in Economics and Business Administration.

Johan Ryding

Mr. Johan Ryding has been Chief Executive Officer of Sportamore AB (Publ) since November 2009. He is also Founder of the Company. He previously was Strategic Account Manager at Nike Sweden. He holds a Master of Science degree in Economics and Business Administration.

Joakim Friedman

Mr. Joakim Friedman serves as Deputy Chief Executive Officer and Director of Marketing at Sportamore AB (Publ). He is also Founder of the Company and Member of the Nomination Committee. He has been employed by the Company since November 2009. He was previously Consultant at JFAB and Marketing Manager at Myspace. He holds Master of Business Administration and Master of Science in Economics and Business Administration degrees.

Sabina Lerne

Ms. Sabina Lerne has been Finance Director at Sportamore AB (Publ) since July 7, 2016. She previously served as Finance Manager at Nike Sweden AB. Prior to this, she served as a Senior Accounting Manager at Nike Sweden AB and Accounting Consultant at Ernst & Young.

Mikael Flodman

Mr. Mikael Flodman serves as Chief Technology Officer at Sportamore AB (Publ). He has been employed at the Company since December 2009. He previously was System Developer at Sungard Front Arena AB. He is Data Technologist.

Jonas Kolehmainen

Mr. Jonas Kolehmainen has been Logistics Manager at Sportamore AB (Publ) since January 2016. He was previously Director of Field and Tele Sales at DHL Freight Sweden AB. Before that, he worked as Logistics and IT Manager at Granngarden AB and Assistant Logistics Manager and Transport Manager at Apoteket AB, among others.

Claes Winterfeldt

Mr. Claes Winterfeldt serves as Purchasing Manager at Sportamore AB (Publ). He has been employed by the Company since June 2010. He was previously Business Unit Manager at Stadium AB and Sales Manager at Puma Nordic. He is Data Economist.

Mikael Schiller

Gunilla Herlitz

Ms. Gunilla Herlitz has been Independent Director at Sportamore AB (Publ) since June 7, 2016. She holds Master of Science degree in Economics and Business Administration from Handelshogskolan i Stockholm and Poppius Journalistskola. She was CEO of Bonnier News and worked as Editor in charge/CEO/Board Chairman at Dagens Industri, Dagens Nyheter, Expressen. She is Chairman of HD/Sydsvenskan, Bold Printing AB and Bink AB.

Mariette Kristenson

Ms. Mariette Kristenson has been Independent Director of Sportamore AB (Publ) since April 23, 2014. She has been Chairman of the Board of Engrospartner AS and Board Member of Reitan Convenience Norway AS and Virke KBS, Virke Hovedorganisasjon, as well as Director of Marketing at Reitan Convenience Sweden AB. She is CEO of Reitan Convenience Norway AS, Board Member of Reitan Convenience Sweden AB, Reitan Convenience Denmark A/S, R-kioski Oy and NHO Handel, NHO Naeringslivets Hovedorganisasjon. She holds Master of Science degree in Economics and Business Administration and Master of Business Administration degree.

Kent Stevens Larsen

Mr. Kent Stevens Larsen has been Independent Member of the Board of Directors of Sportamore AB (Publ) since 2012. He is also Chief Executive Officer of Phoenix Capital ApS, Phoenix Advisors ApS and UM Properties ApS, as well as Member of the Boards of Dansk Vaekstkapital II, Boozt AB and Boozt Fashion AB. He has been Board Member and Chairman of the Board of Sonion A/S, Deputy Chairman of the Board of Kompan A/S, Board Member of Unomedical A/S and Falck A/S, as well as Senior Director in Nordic Capital and Consultant in McKinsey & Co. He is Civil Engineer and holds Master of Business Administration degree.

Birgitta Stymne Goransson

Ms. Birgitta Stymne Goransson has been Independent Director at Sportamore AB (Publ) since June 7, 2016. She is Civil Engineer and holds MBA from Harvard Business School. She was President of Memira until 2014, CEO of Sematix, and before that held senior positions within retail (Ahlens and KF), IT/telecom (Telfos) and med-tech. She was also Senior Consultant at McKinsey & Company. She has been part-time Industrial Advisor and board member since 2014. She is Chairman of the Board of HL Display AB and Stiftelsen Fryshuset as well as Board Member of Elekta AB, Pandora A/S, Midsona AB, Bioinvent International and Advania Norden AB.