Profile: CDK Global Inc (CDK.OQ)
18 Apr 2019
CDK Global, Inc., incorporated on May 6, 2014, is a provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. The Company's segments include Retail Solutions North America, Advertising North America and CDK International. As of June 30, 2016, the Company provided solutions to dealers in approximately 100 countries around the world, covering over 27,000 retail locations and original equipment manufacturers (OEMs). Its solutions automate and integrate all parts of the buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. The Company serves franchised independent automotive retailers in North America and internationally. It sells data management, business intelligence, benchmarking and dealer management systems (DMS) integration services to OEMs.
The Company provides various services, such as front office/vehicle sales solutions, fixed operations solutions, customer relationship management (CRM) solutions, financial management solutions, document management solutions, network management solutions, integrated telephony management solutions, data management and business intelligence solutions, implementation and training solutions, customer support and professional services. DMSs are enterprise technology solutions that provide an integrated suite of features and services that enable its customers to manage the information systems and process workflows involved in running automotive retail operations. Its DMSs are integrated with OEM data processing systems that enable automotive retailers to order vehicles and parts, receive vehicle records, process warranties, and check recall campaigns and service bulletins.
The Company's suite of Front Office/Vehicle Sales Solutions helps automotive retailers streamline the vehicle inventory, sales, and finance and insurance (F&I) process. Its solutions integrate new and used vehicle sales workflows with supporting services to deliver retail transactions. In addition, the Company provides automotive retailers with tools to help them purchase, stock and price new and used vehicle inventory. Its Fixed Operations Solutions help automotive retailers to manage the parts and service profit center of dealerships, including customer targeting appointment scheduling, on-site workflow and billing. Its CRM Solutions provide automotive retailers the ability to manage leads for vehicle sales, parts and services while automating business development processes and managing marketing campaigns for customers.
The Company delivers multi-company accounting capabilities in its North American and international DMSs. In addition to the finance and accounting capabilities in its DMSs, the Company provides Financial Management Solutions for automotive retailers in North America. Its Document Management Solutions address the needs of complex sales processes that require multiple certifications and contracts across its customers' retail operations. It also provides electronic contracting and signature capabilities that comply with state and federal guidelines for automobile sales and financing. It offers a range of wired and wireless network solutions to support retailer connectivity and security efforts. Its Network Management Solutions deliver the connectivity and dependability required for automotive retailers to conduct their operations while helping to protect their information systems from unauthorized access, use, disclosure and disruption.
The Company provides Integrated Telephony Solutions that allow automotive retailers to connect and communicate through presence, instant messaging, voice and video. Its Integrated Telephony Management Solutions are integrated with its DMSs, Front Office/Vehicle Sales Solutions, Fixed Operations Solutions and CRM Solutions. It provides a portfolio of solutions that enable automotive retailers, OEMs and other participants in the automotive retail industry to solve problems associated with the fragmented systems and data across the industry. In addition, the Company provides data integration capabilities that link disparate industry systems and provide them with the ability to exchange data. Its Implementation and Training Solutions are designed to deliver and configure technology and to develop end user utilization skills and productivity. It provides a range of support services to its customers around the world.
The Company provides consulting services to its customers, offering analysis and recommendations for optimizing automotive retail processes. The Company offers an Internet content delivery platform that delivers content to consumers on their device of choice in a manner that is coordinated across national, regional and local entities. The content platform is offered with a range of solutions, such as advanced design customization and merchandising features, visitor personalization, premium search engine optimization, reputation management, and social media marketing. Its Website services include development, management and hosting of Websites, and related consulting.
Retail Solutions North America
Through its Retail Solutions North America segment, the Company provides technology-based solutions, including automotive Website platforms, that help automotive retailers, OEMs and other industry participants manage the acquisition, sale, financing, insuring, parts supply, repair and maintenance of vehicles. In addition to providing solutions to retailers and manufacturers of automobiles, the Company also provides solutions to retailers and manufacturers of heavy trucks, construction equipment, agricultural equipment, motorcycles, boats, and other marine and recreational vehicles.
Advertising North America
Through its Advertising North America segment, the Company provides advertising solutions, including management of digital advertising spend, for OEMs and automotive retailers. These solutions provide a coordinated offering across multiple marketing channels to help achieve customer marketing and sales objectives and coordinate execution between OEMs and their retailer networks.
Through its CDK International segment, the Company provides technology-based solutions similar to the retail solutions provided in its Retail Solutions North America segment in approximately 100 countries outside of the United States (U.S.) and Canada. Customers of CDK International segment include automotive retail dealers and OEMs across Europe, the Middle East, Asia, Africa, and Latin America.
The Company competes with Reynolds and Reynolds Company, Cox Automotive, Auto/Mate, AutoSoft, First Look, Market Scan Information Systems, StoneEagle Group, Computerized Vehicle Registration, Inc., ELS, MVSC, TitleTec, RouteOne LLC and Dominion Enterprises.
CDK Global Inc
1950 Hassell Rd
HOFFMAN ESTATES IL 60169-6308