Profile: 51job Inc (JOBS.O)
17 May 2019
51job, Inc., incorporated in March, 2000, is a holding company. The Company is a provider of integrated human resource services in China. The Company focuses on online recruitment advertising, and operates over three Websites, including www.51job.com, www.yingjiesheng.com and www.51jingying.com, which are utilized by a base of corporate employers, reach an audience of job seekers and aggregate job information from over 100 cities across China. The Company provides a range of human resource services in the categories, such as recruitment advertising services, including online recruitment services, and other human resource related services, including business process outsourcing, training, campus recruitment and executive search services.
Recruitment Advertising Services
The Company's online recruitment advertisements appear in both Chinese and English on www.51job.com. These advertisements cover various job categories ranging from professional and middle management positions to clerical, industrial and hourly jobs. Job seekers may search for positions using keywords or based on a number of criteria, including city of employment, industry, job function, job title and job posting date. It regularly maintains and updates its www.51job.com with job search, training and general career management content. www.51job.com includes nationwide recruitment advertisements, which allows employers to access a pool of potential candidates from a geographic area. Certain employers also post advertisements online when they consider the demographics of their target audience to favor the use of the Internet for recruitment advertising. As a result, www.51job.com includes a number of recruitment advertisements targeted at white-collar job seekers between the ages of 20 to 35 that are more likely to be familiar with the Internet and utilize this medium for their job search. The Company generally updates the advertisements on its Website several times each hour, which provides job seekers with opportunities constantly and allows employers to receive responses rapidly. Employers also attract online job seekers by placing advertising banners, trademarks, logos, Website hyperlinks and other forms of advertising on its Website to promote their corporate image for a fee that varies depending on the size, graphics, placement and duration.
In addition, the Company offers marketing tools, such as priority placement of their job postings in keyword search results and direct e-mail marketing campaigns to a targeted group of job seekers, to employers for a fee. The Company allows employers to use its eHire Web-based platform to post recruitment advertisements, search its job candidate database and download resumes for a fee. In addition, eHire includes other tools that enable employers to manage, organize and streamline the recruitment and hiring process. It also offers Website design as an additional service and marketing tool for corporate customers. It designs recruitment Websites in-house to client specifications and operate these sites for its clients. These client sites, together with its www.51job.com Website, are hosted by China Telecom and China Unicom. The Company operates a mobile Internet Website and has also developed mobile applications that enable job seekers to access their accounts through mobile devices and utilize functions available on www.51job.com. These mobile offerings help job seekers receive information anywhere and anytime, allowing them to apply to desired job positions and respond to employers when they do not have convenient access to a personal computer.
The Company offers www.yingjiesheng.com, which is an online recruitment Website that focuses on college graduates and students in China. www.yingjiesheng.com enables employers to place recruitment advertisements and allows job seekers to apply to full-time, part-time and internship job opportunities. www.yingjiesheng.com also disseminates information about application deadlines, on-campus talks, corporate visits and recruitment fairs. In addition, www.yingjiesheng.com regulates online career advice and job seeker counseling forums.
The Company offers www.51jingying.com, a Website that targets the higher end, headhunting division of the recruitment market. www.51jingying.com provides a platform to connect recruiters with primarily passive job seekers being employed, older more experienced and highly skilled. Through www.51jingying.com, headhunters may post employment opportunities and search job candidate profiles. Job seekers can apply to these listings and access recruiter profiles that provide background details on industry of expertise, previous job placements and verification of professional credentials. Recruiters and job seekers are required to exchange and accept each other's electronic business cards through the www.51jingying.com platform for connection. The features of www.51jingying.com also include search capabilities that prioritize relevant positions and candidates, a private communication channel, and a mobile application with a name card scanning function.
Other Human Resource Related Services
The Company performs business process outsourcing services by managing human resource administrative functions for employers on an outsourced basis. Its services to corporate clients consist of social insurance and benefits processing, regulatory compliance with local governmental employment regulations and payroll processing. The Company conducts training seminars in business management, leadership, sales and marketing, human resource, negotiation skills, financial planning and analysis, public administration, manufacturing, secretarial and other skills. It provides its seminars to the general public and on an in-house basis for corporate clients. It licenses content and materials from third parties for some of the training courses it provides. It also enters into arrangements with certain trainers and lecturers that meet its knowledge and experience requirements. In addition to classroom-style seminars, it provides outdoor-based training exercises and programs for corporate clients to promote personal development, team building and communication. It provides campus recruitment services to corporations seeking to recruit college and university students. It assists corporations with recruitment strategy, selection of schools, schedule of campus visits, promotion of their image to students and logistical arrangements.
The Company provides its eSearch executive search and placement services to employers seeking to fill mid-level professional, managerial and junior executive positions. It provides assessment tools to assist human resource departments in evaluating capabilities and dispositions of job candidates and existing employees. The Company conducts salary survey studies with analyses of compensation and benefits packages across various cities, industries and job positions. Human resource departments utilize this data to understand the market for compensation levels and to assist in their determination of compensation and benefits packages. It also conducts surveys on employee retention and other human resource related topics. It organizes and hosts annual human resource conferences and events in some of its cities. These conferences and events include lectures, seminars, workshops and networking opportunities for human resource professionals. It also performs hiring and support services to employers on select recruitment projects.
The Company competes with Zhaopin.com and ChinaHR.com.
Building 3, No. 1387 Zhang Dong
SHANGHAI SHA 201203