United Kingdom

People: Anheuser Busch Inbev NV (ABI.BR)

ABI.BR on Brussels Stock Exchange

13 Sep 2019
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Herscovici, Lucas 

Mr. Lucas Herscovici has been Chief Non-Alcohol Beverages Officer at ANHEUSER-BUSCH INBEV N.V. since January 1, 2019. He received a Degree in Industrial Engineering from Instituto Tecnologico de Buenos Aires. Lucas joined the group in 2002 as a Global Management Trainee in Latin America South Zone and has built his career in Marketing and Sales. After working in Argentina in several commercial roles, he became head of innovation for global brands and later Global Marketing Director of Stella Artois in 2008. In 2011 he was responsible for opening the “Beer Garage”, AB InBev’s Global digital innovation office, based out of Palo Alto, California. In 2012, he joined the North America Zone to become VP Digital Marketing and in 2014 he was appointed VP Consumer Connections for USA. In 2017, he was appointed Global Marketing VP of Insights, Innovation and Consumer Connections and held such role until December 31, 2018.

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