People: Columbia Sportswear Co (COLM.OQ)
Mr. Joe Vernachio has been appointed as President - Mountain Hardwear Brand of the Company, effective April 3, 2017. Mr. Vernachio brings to the role a rich 30-year career in the outdoor and athletic industry. Since 2011 he has served as global vice president of product and operations at The North Face in Alameda, California. Prior to that he served for six years as chief operating officer and senior vice president of product and sourcing for Spyder Active Sports, four years as vice president of product for 120-store Canadian retail chain Roots, and 12 years in product development and category management with Nike, Inc., during which he helped launch the company's branded outerwear program. He began his career in 1987 as a product manager at Chouinard Equipment.
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