People: Pioneer Food Group Ltd (PFGJ.J)
Mr. Martin Neethling has been appointed as Business Executive - Groceries of the Company., effective 01, July 2017. Mr. Neethling has extensive strategic marketing and management experience gained during a career spanning 30 years. During this time he held various directorships and senior management roles in the retail, advertising and FCMG sectors. Most notably, he was previously the managing director of Berry Bush BBDO, marketing and financial services director at the Ackermans Group and chairman of Jay Jays. He joined Pioneer Foods in 2015 and served as chief marketing officer until 1 July 2017, following which he was appointed executive of the Groceries division. As an Associate at the UCT Unilever Institute of Strategic Marketing, he has amassed significant insight and understanding of the South African consumer landscape. He joined the Group in October 2015.
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