People: Roots Corp (ROOT.TO)
19 Jul 2019
Ms. Karen Zuccala is Vice President of Marketing of the Company. Ms. Zuccala has more than 18 years of strategic, client, agency and creative experience in the sport and fashion industries, at both a national and global level. She has joined Roots from Nike, where she was the Brand Marketing Director - Brand Experiences managing a US and Canadian portfolio. Prior to that, she held various domestic and international marketing roles at the adidas Group, and also led the global go-to-market strategy for Diesel at the company headquarters in Italy. She received her Honours Bachelor of Kinesiology and Business from McMaster University and the University of Leeds in the U.K. and holds a Master's degree in Sport Management from the University of Windsor.
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