People: Sul America SA (SULA11.SA)
17 Jul 2019
Roberto de Oliveira Longo, Walter
Mr. Walter Roberto de Oliveira Longo serves as Independent Director of SUL AMERICA S.A. since March 29, 2018. He is CEO of Unimark Comunicação, as well as digital entrepreneur and lecturer specialized in marketing, innovation and technology. From 2015 to 2017 he was CEO of Abril Group, one of the largest media groups in Brazil. Prior to that, from 2005 to 2016, Mr. Longo served as Strategy and Innovation Mentor for the Newcomm Group, the WPP Group's communications holding that includes agencies Young & Rubicam, Wunderman, Grey Brazil, VML, among others. He has held positions as Regional Director for Latin America of the Young & Rubicam Group and CEO, in Brazil, of Grey Advertising, Wunderman Worldwide, TVA, MTV and the Newcomm Bates Group. He is member of the advisory boards of several technology and retail companies, as well as a partner in several digital media ventures. In addition, he is an internationally recognized lecturer, columnist for multiple publications and author of books on advertising and marketing. He is an advertising professional and business administrator, with an MBA degree from the University of California.
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