adidas AG


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Next Event

Q3 2019 Adidas AG Earnings Release

Latest Developments


Adidas more worried about US-China currency war than trade

Marcolin Group And Adidas Announce License Agreement

Adidas Aims For Organic Growth, Not Big Acquisitions - CEO


About adidas AG

Adidas AG and its subsidiaries design, develop, produce and market a range of athletic and sports lifestyle products. The Company's segments include Western Europe; North America; Greater China; Russia/CIS; Latin America; Japan; Middle East, South Korea, Southeast Asia/Pacific; TaylorMade-adidas Golf; Runtastic and Other centrally managed business. Each market includes wholesale, retail and e-commerce business activities relating to the distribution and sale of products of the adidas and Reebok brands to retail customers and end consumers. The Company has over 2,800 own-retail stores, over 12,000 mono-branded franchise stores, over 120,000 wholesale doors and over 50 e-commerce sites. adidas and Reebok branded products include footwear, apparel and hardware, such as bags and balls.



Contact Info

Adi-Dassler-Strasse 1


Executive Leadership

Igor Landau

Independent Chairman of the Supervisory Board

Kasper B. Rorsted

Chief Executive Officer, Chairman of the Executive Board

Sabine Bauer

Independent Deputy Chairwoman of the Supervisory Board, Employee Representative

Willi Schwerdtle

Independent Deputy Chairman of the Supervisory Board

Harm Ohlmeyer

Chief Financial Officer, Member of the Executive Board

Key Stats

2.68 mean rating - 38 analysts
Revenue (MM, EUR)
















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Latest News

Latest News

Zalando to deliver orders for Adidas French website

Online fashion retailer Zalando <ZALG.DE> has launched a pilot to deliver orders placed by customers in Paris on the website of Adidas <ADSGn.DE> as it extends moves to allow brands to use the logistics network it has built for its own ecommerce business.

Adidas celebrates 70 years with star-studded building opening

Adidas <ADSGn.DE> celebrated its 70th anniversary on Friday with appearances at its Bavaria campus by sponsored athletes such as tennis veteran Stan Smith and German soccer legend Philipp Lahm, as well as celebrity partners like Pharrell Williams.

Shares in off-pace Adidas slip as it pays to fix sourcing shortages

Adidas <ADSGn.DE> shares stumbled on Thursday after the German sportswear company said profitability will be squeezed in the second half of the year by higher sourcing costs and price cuts to try to revive sales growth in Europe.

China reprieve lifts European shares, Adidas disappoints

European shares rose for a second day on Thursday, as investors took heart from a stronger than-expected rebound in Chinese exports and steadying of the yuan currency after a week of turmoil centred around a renewed escalation of U.S.-China trade tensions.

Adidas sees better second half, confirms 2019 outlook,

German sportwear company Adidas said on Thursday it expects sales growth to pick up in the second half of the year after it managed to stem a decline in Europe in the second quarter, reiterating its full-year outlook

Adidas loses EU bid to extend three-stripe trademark

Adidas has failed in an attempt to broaden trademark protection for its three-stripes symbol in the European Union as rivals seek to muscle into the market for striped shoes and clothing.

RPT-EU court rules that Adidas's three stripes trademark is invalid

The European Union's second highest court ruled on Wednesday that Adidas's trademark consisting of three parallel stripes was invalid.

EU court rules that Adidas's three stripes trademark is invalid

The European Union's second highest court ruled on Wednesday that Adidas's trademark consisting of three parallel stripes was invalid.

Adidas shares slide as traders say top investor GBL to cut stake

By Thyagaraju Adinarayan, Emma Thomasson and Philip Blenkinsop

Adidas slides as traders say top investor GBL plans to sell part of stake

Adidas shares fell 1.5% on Wednesday on expectations that one of the German sportswear firm's top shareholders, Groupe Bruxelles Lambert (GBL), was preparing to sell a portion of its stake, three traders said.

Adidas shares hit record as ecommerce boosts profits

Adidas reported a forecast-beating rise in quarterly profits on Friday, helped by booming online sales, and said it hoped to fix supply chain problems in the North American market and revive growth in Europe by the end of the year.

Adidas profits beat expectations even as sales sag

Adidas reported a 17 percent rise in first quarter net profit on Friday, even as sales growth slowed as it suffered from supply chain issues in the North American market it had already flagged, as well as a decline in Europe.

Puma enjoys 'best ever' quarter as it ramps up stocks

German sportswear group Puma said it managed to avoid supply chain problems that have crimped sales growth at local rival Adidas by increasing inventories, as it posted a record quarter of sales and earnings on Friday.

Adidas seals partnership with singer Beyonce

Adidas has teamed up with singer Beyonce and will relaunch her Ivy Park brand, as it aims to attract more female consumers after rival Puma's deal with Rihanna helped boost sales.

Adidas announces partnership with singer Beyonce

Adidas announced a partnership with singer Beyonce on Thursday that will include relaunching her Ivy Park athleisure brand, the latest deal between a sportswear firm and a top celebrity after rival Puma teamed up with Rihanna and Jay-Z.

Supply chain problems to slow Adidas' sales growth

Adidas expects supply chain issues to curb sales growth in the first half of the year, particularly in North America, where it has doubled its business in the last three years to take market share from bigger rival Nike.

Barca's Rafinha must start wearing Adidas again, court says

Barcelona midfielder Rafinha must honour his contract with Adidas and wear the German company's sportswear or pay a fine of up to 1 million euros ($1.14 million), a Dutch court said on Tuesday. Adidas had sued the 25-year-old Brazilian after Rafinha had started to wear Mizuno...

Adidas slips in Europe as Stan Smiths, Superstars go out of fashion

Adidas <ADSGn.DE> cut its 2018 revenue forecast on Wednesday after third quarter sales fell in western Europe, where it was hit by changing fashions and Nike's <NKE.N> gains in soccer.

Adidas hikes 2018 profit guidance after Q3 results

Germany's Adidas hiked its 2018 profit guidance, citing a strong financial performance in the first nine months of the year, but trimmed its revenue aim due to weaker than expected growth in Western Europe.

Arsenal sign new kit deal with Adidas

Arsenal have signed a new kit deal with German sportswear firm Adidas starting in July, 2019, the Premier League club said on Monday.

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