Edition:
United Kingdom
Pictures | Fri Feb 21, 2020 | 9:20pm GMT

Branson targets young travelers with Virgin Voyages cruise ship

The Mega Rockstar suite is seen on the Virgin Voyages "Scarlet Lady" cruise liner at Dover Port in Britain, February 21, 2020. British entrepreneur Richard Branson hopes to lure a younger generation of holidaymakers with his first cruise ship, featuring a boutique hotel-type design, festival environment and features like sundeck yoga, a tattoo studio and vinyl records store.

REUTERS/Simon Dawson

The Mega Rockstar suite is seen on the Virgin Voyages "Scarlet Lady" cruise liner at Dover Port in Britain, February 21, 2020. British entrepreneur Richard Branson hopes to lure a younger generation of holidaymakers with his first cruise ship,...more

The Mega Rockstar suite is seen on the Virgin Voyages "Scarlet Lady" cruise liner at Dover Port in Britain, February 21, 2020. British entrepreneur Richard Branson hopes to lure a younger generation of holidaymakers with his first cruise ship, featuring a boutique hotel-type design, festival environment and features like sundeck yoga, a tattoo studio and vinyl records store. REUTERS/Simon Dawson
Close
1 / 15
Despite the unfortunate timing, with passengers on one ship quarantined in Japan after hundreds caught the virus and another turned away by five countries over fears someone on board may be ill, Branson sees cruises as a growth area.

REUTERS/Simon Dawson

Despite the unfortunate timing, with passengers on one ship quarantined in Japan after hundreds caught the virus and another turned away by five countries over fears someone on board may be ill, Branson sees cruises as a growth area. REUTERS/Simon...more

Despite the unfortunate timing, with passengers on one ship quarantined in Japan after hundreds caught the virus and another turned away by five countries over fears someone on board may be ill, Branson sees cruises as a growth area. REUTERS/Simon Dawson
Close
2 / 15
A woman walks through an entrance to a nightclub on the Scarlet Lady. Like other Virgin brands, Branson's Voyages line will target younger tourists with spas, a gym, 20 restaurants, DJ sets, drag queens and a running track. Children are not allowed.

REUTERS/Simon Dawson

A woman walks through an entrance to a nightclub on the Scarlet Lady. Like other Virgin brands, Branson's Voyages line will target younger tourists with spas, a gym, 20 restaurants, DJ sets, drag queens and a running track. Children are not...more

A woman walks through an entrance to a nightclub on the Scarlet Lady. Like other Virgin brands, Branson's Voyages line will target younger tourists with spas, a gym, 20 restaurants, DJ sets, drag queens and a running track. Children are not allowed. REUTERS/Simon Dawson
Close
3 / 15
The Squid Ink Tattoo parlor is seen on the Scarlet Lady. REUTERS/Simon Dawson

The Squid Ink Tattoo parlor is seen on the Scarlet Lady. REUTERS/Simon Dawson

The Squid Ink Tattoo parlor is seen on the Scarlet Lady. REUTERS/Simon Dawson
Close
4 / 15
A man walks through the central atrium on the Scarlet Lady. Virgin Voyages says it is one of the first cruise lines to use Climeon, a technology that generates electricity from the heat of the ship's engine to reduce demand for fuel, and will also purchase carbon offsets.

REUTERS/Simon Dawson

A man walks through the central atrium on the Scarlet Lady. Virgin Voyages says it is one of the first cruise lines to use Climeon, a technology that generates electricity from the heat of the ship's engine to reduce demand for fuel, and will also...more

A man walks through the central atrium on the Scarlet Lady. Virgin Voyages says it is one of the first cruise lines to use Climeon, a technology that generates electricity from the heat of the ship's engine to reduce demand for fuel, and will also purchase carbon offsets. REUTERS/Simon Dawson
Close
5 / 15
People do yoga at a gym on the Scarlet Lady. Single-use plastics are banned, and it is shunning buffets, leading to less food waste as well as avoiding the "staid" imagine of formal cruise dining.

REUTERS/Simon Dawson

People do yoga at a gym on the Scarlet Lady. Single-use plastics are banned, and it is shunning buffets, leading to less food waste as well as avoiding the "staid" imagine of formal cruise dining. REUTERS/Simon Dawson

People do yoga at a gym on the Scarlet Lady. Single-use plastics are banned, and it is shunning buffets, leading to less food waste as well as avoiding the "staid" imagine of formal cruise dining. REUTERS/Simon Dawson
Close
6 / 15
The Scarlet Lady will host 2,770 passengers and 1,160 crew. She will sail to Liverpool and then to New York and Miami before her inaugural passenger voyage around the Caribbean in April.

REUTERS/Simon Dawson

The Scarlet Lady will host 2,770 passengers and 1,160 crew. She will sail to Liverpool and then to New York and Miami before her inaugural passenger voyage around the Caribbean in April. REUTERS/Simon Dawson

The Scarlet Lady will host 2,770 passengers and 1,160 crew. She will sail to Liverpool and then to New York and Miami before her inaugural passenger voyage around the Caribbean in April. REUTERS/Simon Dawson
Close
7 / 15
Sun loungers sit on the deck of the Scarlet Lady. The ship is the first of a planned four-strong fleet, that will be based in the United States and Caribbean.

REUTERS/Simon Dawson

Sun loungers sit on the deck of the Scarlet Lady. The ship is the first of a planned four-strong fleet, that will be based in the United States and Caribbean. REUTERS/Simon Dawson

Sun loungers sit on the deck of the Scarlet Lady. The ship is the first of a planned four-strong fleet, that will be based in the United States and Caribbean. REUTERS/Simon Dawson
Close
8 / 15
The Scarlet Lady sits docked at Dover Port. "We have one advantage which is that with Virgin we've got millions and millions of people who use our products," Branson said, adding he had never previously wanted to go on a cruise ship. "I wanted to see if I could test our teams to create the kind of cruise ship that myself and my friends would like to come on. I think that they've pulled it off," he said.

REUTERS/Simon Dawson

The Scarlet Lady sits docked at Dover Port. "We have one advantage which is that with Virgin we've got millions and millions of people who use our products," Branson said, adding he had never previously wanted to go on a cruise ship. "I wanted to see...more

The Scarlet Lady sits docked at Dover Port. "We have one advantage which is that with Virgin we've got millions and millions of people who use our products," Branson said, adding he had never previously wanted to go on a cruise ship. "I wanted to see if I could test our teams to create the kind of cruise ship that myself and my friends would like to come on. I think that they've pulled it off," he said. REUTERS/Simon Dawson
Close
9 / 15
The central atrium is seen on the Scarlet Lady. 

REUTERS/Simon Dawson

The central atrium is seen on the Scarlet Lady. REUTERS/Simon Dawson

The central atrium is seen on the Scarlet Lady. REUTERS/Simon Dawson
Close
10 / 15
Chairs sit at a bar area on the Scarlet Lady. REUTERS/Simon Dawson

Chairs sit at a bar area on the Scarlet Lady. REUTERS/Simon Dawson

Chairs sit at a bar area on the Scarlet Lady. REUTERS/Simon Dawson
Close
11 / 15
The Mega Rockstar suite is seen on the Scarlet Lady. REUTERS/Simon Dawson

The Mega Rockstar suite is seen on the Scarlet Lady. REUTERS/Simon Dawson

The Mega Rockstar suite is seen on the Scarlet Lady. REUTERS/Simon Dawson
Close
12 / 15
A sign sits at the check-in desk for the Virgin Voyages Scarlet Lady. REUTERS/Simon Dawson

A sign sits at the check-in desk for the Virgin Voyages Scarlet Lady. REUTERS/Simon Dawson

A sign sits at the check-in desk for the Virgin Voyages Scarlet Lady. REUTERS/Simon Dawson
Close
13 / 15
An image of Richard Branson, founder of Virgin Group, is displayed on a television on the Scarlet Lady. REUTERS/Simon Dawson

An image of Richard Branson, founder of Virgin Group, is displayed on a television on the Scarlet Lady. REUTERS/Simon Dawson

An image of Richard Branson, founder of Virgin Group, is displayed on a television on the Scarlet Lady. REUTERS/Simon Dawson
Close
14 / 15
Richard Branson poses for a photograph on board the Scarlet Lady. REUTERS/Simon Dawson

Richard Branson poses for a photograph on board the Scarlet Lady. REUTERS/Simon Dawson

Richard Branson poses for a photograph on board the Scarlet Lady. REUTERS/Simon Dawson
Close
15 / 15

Next Slideshows

Warren Buffett: 'The Oracle' through the years

A look at Berkshire Hathaway Chairman Warren Buffett, ahead of the company's annual report and his annual letter to shareholders.

21 Feb 2020

75 years since the Battle of Iwo Jima

This month marks the 75th anniversary of the start of the Battle of Iwo Jima, where close to 7,000 U.S. Marines and nearly all of the 21,000 Japanese defenders...

18 Feb 2020

Displaced Syrians face bitter Idlib winter

Families fleeing air strikes and advancing troops in Syria's Idlib province are sleeping rough in streets and olive groves, and burning toxic bundles of rubbish...

13 Feb 2020

Postcards from Antarctica

Images from the southernmost continent, which recorded its hottest temperature ever of 64.94 degrees Fahrenheit last week.

12 Feb 2020

MORE IN PICTURES

One country, one picture, one year

One country, one picture, one year

Each country that Reuters covered in 2020, captured in just one image.

Photos of the week

Photos of the week

Our top photos from the past week.

Faces from the coronavirus frontlines

Faces from the coronavirus frontlines

Exhaustion, fear and hope on the frontlines of the coronavirus pandemic.

The grim toll from coronavirus

The grim toll from coronavirus

Hospitals, morgues and cemeteries deal with the unprecedented number of coronavirus victims.

Dreaming of a COVID Christmas

Dreaming of a COVID Christmas

Santa makes socially distant appearances all over the world as people prepare for the holiday season during the coronavirus pandemic.

Bangladesh ships Rohingya refugees to remote island despite outcry

Bangladesh ships Rohingya refugees to remote island despite outcry

Bangladesh naval vessels carried about 1,600 Rohingya refugees to a remote island in the Bay of Bengal despite complaints by refugees and rights groups that some were being coerced.

Pictures of the year: Royals

Pictures of the year: Royals

Our top royals photos in 2020.

Pictures of the year: Fashion

Pictures of the year: Fashion

Our top fashion photos in 2020.

Top Photos of the Day

Top Photos of the Day

Our top photos from the past 24 hours.

Trending Collections

Pictures

Podcast