Edition:
United Kingdom
Pictures | Tue Mar 14, 2017 | 6:25pm GMT

Lifeguard tower turned luxury suite

The interior of a lifeguard tower, renovated into a luxury hotel suite, is seen a day before winners of an international online competition arrive to spend the night at the tower, at Frishman Beach in Tel Aviv, Israel March 13, 2017. As part of an effort to market Israel as a winter tourist destination for Europeans, the city of Tel Aviv and Israel's tourism ministry have teamed up with a local hotel chain to temporarily transform the tower into a two-storey suite, with hot tub, room service and very unobstructed ocean views.  REUTERS/Baz Ratner

The interior of a lifeguard tower, renovated into a luxury hotel suite, is seen a day before winners of an international online competition arrive to spend the night at the tower, at Frishman Beach in Tel Aviv, Israel March 13, 2017. As part of an...more

The interior of a lifeguard tower, renovated into a luxury hotel suite, is seen a day before winners of an international online competition arrive to spend the night at the tower, at Frishman Beach in Tel Aviv, Israel March 13, 2017. As part of an effort to market Israel as a winter tourist destination for Europeans, the city of Tel Aviv and Israel's tourism ministry have teamed up with a local hotel chain to temporarily transform the tower into a two-storey suite, with hot tub, room service and very unobstructed ocean views. REUTERS/Baz Ratner
Close
1 / 10
People help decorate a lifeguard tower as it is renovated into a luxury hotel suite, as part of an international online competition, at Frishman Beach in Tel Aviv. Only 15 couples, winners of an online competition, will get to stay in the tower, whose stilts are buffeted by the waves.  REUTERS/Baz Ratner

People help decorate a lifeguard tower as it is renovated into a luxury hotel suite, as part of an international online competition, at Frishman Beach in Tel Aviv. Only 15 couples, winners of an online competition, will get to stay in the tower,...more

People help decorate a lifeguard tower as it is renovated into a luxury hotel suite, as part of an international online competition, at Frishman Beach in Tel Aviv. Only 15 couples, winners of an online competition, will get to stay in the tower, whose stilts are buffeted by the waves. REUTERS/Baz Ratner
Close
2 / 10
Boutique hotels have in recent years perched guests in tree houses, construction cranes and salt flats, but Tel Aviv's is believed to be the first to occupy a lifeguard hut. Israel's tourism industry welcomes around four million visitors a year. The tourism ministry is investing $25 million in a campaign to encourage them to go to both Tel Aviv and Jerusalem, as complementary destinations.  REUTERS/Baz Ratner

Boutique hotels have in recent years perched guests in tree houses, construction cranes and salt flats, but Tel Aviv's is believed to be the first to occupy a lifeguard hut. Israel's tourism industry welcomes around four million visitors a year. The...more

Boutique hotels have in recent years perched guests in tree houses, construction cranes and salt flats, but Tel Aviv's is believed to be the first to occupy a lifeguard hut. Israel's tourism industry welcomes around four million visitors a year. The tourism ministry is investing $25 million in a campaign to encourage them to go to both Tel Aviv and Jerusalem, as complementary destinations. REUTERS/Baz Ratner
Close
3 / 10
A waiter carries drinks up the stairs of a lifeguard tower to welcome the winners of an international online competition who will spend a night at the tower. With its beach, warm weather, wealth of restaurants and buzzing nightlife, Tel Aviv has become a popular destination among Europeans, even for long weekends on budget airlines.  REUTERS/Baz Ratner

A waiter carries drinks up the stairs of a lifeguard tower to welcome the winners of an international online competition who will spend a night at the tower. With its beach, warm weather, wealth of restaurants and buzzing nightlife, Tel Aviv has...more

A waiter carries drinks up the stairs of a lifeguard tower to welcome the winners of an international online competition who will spend a night at the tower. With its beach, warm weather, wealth of restaurants and buzzing nightlife, Tel Aviv has become a popular destination among Europeans, even for long weekends on budget airlines. REUTERS/Baz Ratner
Close
4 / 10
The one-night stay in the beachfront suite is free for winners of a contest run through hotels.com. Contenders took pictures of themselves in beach gear, holding signs with the hashtag #TakeMe2TelAviv.  REUTERS/Baz Ratner

The one-night stay in the beachfront suite is free for winners of a contest run through hotels.com. Contenders took pictures of themselves in beach gear, holding signs with the hashtag #TakeMe2TelAviv. REUTERS/Baz Ratner

The one-night stay in the beachfront suite is free for winners of a contest run through hotels.com. Contenders took pictures of themselves in beach gear, holding signs with the hashtag #TakeMe2TelAviv. REUTERS/Baz Ratner
Close
5 / 10
Fifteen winners from Europe will stay in the suite before it is taken down in two weeks. Plans are in the works for a similar pop-up hotel in Jerusalem's Old City. REUTERS/Baz Ratner

Fifteen winners from Europe will stay in the suite before it is taken down in two weeks. Plans are in the works for a similar pop-up hotel in Jerusalem's Old City. REUTERS/Baz Ratner

Fifteen winners from Europe will stay in the suite before it is taken down in two weeks. Plans are in the works for a similar pop-up hotel in Jerusalem's Old City. REUTERS/Baz Ratner
Close
6 / 10
German bloggers Sandra Lechner and Izabella Meczykowska, carry their suitcases up the stairs of a lifeguard tower. REUTERS/Baz Ratner

German bloggers Sandra Lechner and Izabella Meczykowska, carry their suitcases up the stairs of a lifeguard tower. REUTERS/Baz Ratner

German bloggers Sandra Lechner and Izabella Meczykowska, carry their suitcases up the stairs of a lifeguard tower. REUTERS/Baz Ratner
Close
7 / 10
An artist works on decorating the exterior of a lifeguard tower as it is renovated into a luxury hotel suite. REUTERS/Baz Ratner

An artist works on decorating the exterior of a lifeguard tower as it is renovated into a luxury hotel suite. REUTERS/Baz Ratner

An artist works on decorating the exterior of a lifeguard tower as it is renovated into a luxury hotel suite. REUTERS/Baz Ratner
Close
8 / 10
Workers carry a bath tub as they renovate a lifeguard tower into a luxury hotel suite. REUTERS/Baz Ratner

Workers carry a bath tub as they renovate a lifeguard tower into a luxury hotel suite. REUTERS/Baz Ratner

Workers carry a bath tub as they renovate a lifeguard tower into a luxury hotel suite. REUTERS/Baz Ratner
Close
9 / 10
A woman cleans the stairs of a lifeguard tower before the winners of an international online competition arrive. REUTERS/Baz Ratner

A woman cleans the stairs of a lifeguard tower before the winners of an international online competition arrive. REUTERS/Baz Ratner

A woman cleans the stairs of a lifeguard tower before the winners of an international online competition arrive. REUTERS/Baz Ratner
Close
10 / 10

Next Slideshows

Extreme collectors

Toy cows, Star Wars memorabilia and dolls are just some of the items prized by over-the-top enthusiasts.

13 Mar 2017

Britain's next top dog

Miami the American cocker spaniel takes best in show at Britain's famed Crufts Dog Show.

13 Mar 2017

Dressed for Purim

The Jewish holiday of Purim, is a celebration of the Jews' salvation from genocide in ancient Persia.

13 Mar 2017

Islamic State preserves artifacts in tunnel

Islamic State militants carefully excavated ancient artifacts under Mosul's Mosque of Jonah and then preserved them in tunnels, a local archaeologist said, in...

10 Mar 2017

MORE IN PICTURES

Tesla unveils Semi and Roadster

Tesla unveils Semi and Roadster

Tesla debuts an electric heavy duty truck and new $200,000 sports car.

Photos of the week

Photos of the week

Our top photos from the past week.

Delhi's toxic smog

Delhi's toxic smog

A thick cloud of toxic smog 12 times the recommended limit has enveloped India's capital New Delhi.

Kenyan opposition leader returns

Kenyan opposition leader returns

Kenyan police try to disperse supporters cheering a convoy carrying opposition leader Raila Odinga from the airport to central Nairobi.

Editors Choice Pictures

Editors Choice Pictures

Our top photos from the last 24 hours.

Best of the Latin Grammys

Best of the Latin Grammys

Highlights from the 18th Latin Grammy Awards in Las Vegas.

Latin Grammy red carpet

Latin Grammy red carpet

Fashion and style from the Latin Grammy Awards.

Bambi Awards

Bambi Awards

Germany's Bambi Awards honor individuals in entertainment, literature, sports and politics.

Photos of the week

Photos of the week

Our top photos from the past week.

Trending Collections

Pictures

Podcast