Reuters - Video

Edition: US | UK | IN | CN | JP

video Business

Apple opens 5th China store

Friday, September 23, 2011 - 01:47

Sept. 23 - Apple opens its Shanghai store, the largest in China, as it turns its attention to the mainland; set to open Hong Kong outlet as well. Arnold Gay reports.

▲ Hide Transcript

View Transcript

Apple opened its largest store in China Friday (September 23), a move clearly welcomed by droves of fans, who were cheered by staff as they stepped into the new gleaming Shanghai flagship outlet. Excited fans lined up for hours, and at least two, like 27-year-old Cui Lizhen (pron: chooi-lee-jen) even flew in from neighbouring cities just to be at the opening. (SOUNDBITE) (Mandarin) 27-YEAR-OLD CUSTOMER CUI LIZHEN, WHO CAME FROM JILIN PROVINCE IN NORTHEAST FOR OPENING OF APPLE STORE, SAYING: "There are products that I like and there are friends here. This is a chance for everyone to gather here and interact. We feel it's quite rare to have a chance like this." But it isn't just Apple's fans who are excited, China Market Research analyst Leo Wang says the company needs to open even more stores in China. (SOUNDBITE) (English) CHINA MARKET RESEARCH GROUP BUSINESS ANALYST, LEO WANG, SAYING: "Apple has been too American-focused in the past. We think China should be the biggest market for Apple in the future, because the consumer demand is so high. We believe Apple should open at least 100 outlets in the next two to three years (in China)." Apple's electronic devices like the iPhone and iPad are extremely popular in China, especially among youth and the middle class. But a long lead time before Apple's newest gadgets arrive in China, has led to a thriving gray market. It's also spawned fakes, like this store seen in July, in the southwestern Chinese city of Kunming. Wang estimates unofficial sales of Apple products are nearly double those of official ones. The Shanghai store is Apple's fifth store in mainland China and its biggest so far. It opens a Hong Kong store on Saturday (September 24). Arnold Gay, Reuters

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Apple opens 5th China store

Friday, September 23, 2011 - 01:47