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Apple boosted global market share in Q2- Gartner

Thursday, August 20, 2015 - 01:19

A new report from Gartner showed that Apple was able to increase its smartphone market share last quarter when global sales grew at the slowest pace since 2013. Bobbi Rebell reports.

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Apple is taking a bite out of Samsung's market share. The iPhone maker grabbed 14.6 percent of worldwide smartphone sales in the second quarter according to market research firm Gartner. That's up from 12.2 percent a year earlier. Rival Samsung moved in the opposite direction. Its share falling to just under 22 percent, from about 25 percent. IPhone sales rose 36 percent as consumers upgraded to newer models in both emerging and mature markets. China was a particular bright spot where total iPhone sales jumped 68 percent to 11.9 million units. But the smartphone market overall is maturing. Gartner says the sales in the second quarter grew at their slowest rate since 2013. Smartphone sales in China actually fell for the first time year over year, down 4 percent. Research Director Anshul Gupta saying: "China is the biggest country for smartphone sales, representing 30 percent of total sales of smartphones in the second quarter of 2015. Its poor performance negatively affected the performance of the mobile phone market in the second quarter," The best markets for smartphone growth? The emerging Asia/Pacific region excluding China, Eastern Europe, the Middle East, and Africa.

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Apple boosted global market share in Q2- Gartner

Thursday, August 20, 2015 - 01:19