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Apple's iPhone 8 sees muted launch

Friday, September 22, 2017 - 01:24

Apple's launch of iPhone 8 kicks off in a less lively mood in Asia, versus previous debuts, as fans hold out for the premium iPhone X due out in early November. Jagdip Cheema reports.

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From Australia, Japan to Singapore - Excitement for Apple's new iPhone 8. But Friday's launch on the whole was rather muted. In Sydney less than 30 people lined up to get their hands on Apple's latest creation. And some are already unimpressed with their new purchase. (SOUNDBITE) (English) APPLE FAN IN QUEUE, MARCUS BARSOUM, SAYING: "It's not much of an upgrade. In my opinion, it shouldn't have been called an eight, it should've been called a Seven S. In Beijing the reaction was slightly better. (SOUNDBITE) (Mandarin) 29-YEAR-OLD CUSTOMER, TA NA, SAYING: Its camera function is pretty good. So I decided I must switch (to new iPhone) without hesitation." The lack of queues for the iPhone 8 was expected, after the phone received disappointing reviews. But is another blow for Apple, after its Apple Watch Series 3 unveiled last week, was also panned by analysts for a technical glitch. Many Apple customers are more excited about the iPhone X due out in early November. The firm's Chief Executive Tim Cook has called the phone "the biggest leap forward since the original iPhone". Shareholders will be hoping the iPhone X gives Apple a boost, after it shares fell to a two month low of $152.75 on Thursday.

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Apple's iPhone 8 sees muted launch

Friday, September 22, 2017 - 01:24