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Syria's Ghraoui indulges Budapest's sweet tooth

Friday, October 20, 2017 - 01:49

Syrian premium chocolate maker company Ghraoui became synonymous with the finest gourmet chocolates anywhere in the world before war decimated their business. Fourth generation head of Ghraoui, Bassam S. Ghraoui is starting anew in Hungary with the opening their boutique in the heart of Budapest and launching two factories. Alex Goldsmith reports.

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A Syrian chocolate company is hoping to cater to the sweet tooth of Budapest residents. Premium confectionary makers, Ghraoui, became synonymous with the finest gourmet chocolates anywhere in the world. But war in Syria decimated production at the original Ghraoui factory. Here, in the Hungarian capital, the ruins of Damascus are far behind as customers fill their new boutique. (SOUNDBITE) (English) DIRECTOR OF COMMUNICATION RANIA ISMAIL SAYING: "Chocolate is not only a product, it is more of a declaration of love." Company officials don't just focus on numbers, but the passion behind the product. (SOUNDBITE) (English) CEO OF GHRAOUI, BASSAM S. GHRAOUI SAYING: "Fine chocolate making is two things together: It is an art of making chocolate and it is the technology. You need very good machines, but you really need people who know - qualified chocolatiers who know and who are in love with the art of making chocolate. Believe me, it is a fine art." Ghraoui are set to open two new factories and a boutique in Paris later this year. Budapest is simply the starting point as the company looks to the global export market. (SOUNDBITE) (English) CEO OF GHRAOUI, BASSAM S. GHRAOUI SAYING: "We are forecasting to produce almost 7,500 tons of chocolate, hopefully we will produce more per year and 95 percent will exported, so it is a project which will put Hungary on the map of higher-than-average EU exporters of chocolate." Proving perhaps that sometimes sweets are good for you after all ....

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Syria's Ghraoui indulges Budapest's sweet tooth

Friday, October 20, 2017 - 01:49