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Heineken, CR Beer seal $3.1 bln tie-up in premium brands push

Friday, August 03, 2018 - 01:34

Heineken has struck a $3.1 billion partnership with a company that controls China's largest brewer, China Resources Beer, as the two firms seek to tap a growing thirst for premium brands in the world's biggest beer market. David Pollard reports.

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Heineken has struck a $3.1 billion partnership with a company that controls China's largest brewer, China Resources Beer, as the two firms seek to tap a growing thirst for premium brands in the world's biggest beer market. David Pollard reports.

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Heineken, CR Beer seal $3.1 bln tie-up in premium brands push

Friday, August 03, 2018 - 01:34