Reuters - Video

Edition: US | UK | IN | CN | JP

video Business

Philip Morris stop-smoking campaign attacked as PR stunt

Monday, October 22, 2018 - 01:46

Marlboro cigarette maker Philip Morris International has drawn accusations of hypocrisy after using a four-page newspaper advertisement to urge smokers to quit cigarettes. As Julian Satterthwaite reports, the wraparound advertisment covering Monday's Daily Mirror tabloid is part of Philip Morris's 2 million pound ''Hold My Light'' campaign, in which the world's biggest international tobacco company is pushing a 30-day challenge for people to give up smoking.

▲ Hide Transcript

View Transcript

Marlboro cigarette maker Philip Morris International has drawn accusations of hypocrisy after using a four-page newspaper advertisement to urge smokers to quit cigarettes. As Julian Satterthwaite reports, the wraparound advertisment covering Monday's Daily Mirror tabloid is part of Philip Morris's 2 million pound "Hold My Light" campaign, in which the world's biggest international tobacco company is pushing a 30-day challenge for people to give up smoking.

Press CTRL+C (Windows), CMD+C (Mac), or long-press the URL below on your mobile device to copy the code

Philip Morris stop-smoking campaign attacked as PR stunt

Monday, October 22, 2018 - 01:46