for-phone-onlyfor-tablet-portrait-upfor-tablet-landscape-upfor-desktop-upfor-wide-desktop-up

Business

Scent fading for celebrity fragrances?

Posted

Following its biggest ever quarterly loss, Elizabeth Arden says a slide in sales of celebrity perfumes, especially the Justin Bieber and Taylor Swift brands, is to blame. Ciara Lee asks if the market for celebrity endorsements has reached saturation point?

Business

for-phone-onlyfor-tablet-portrait-upfor-tablet-landscape-upfor-desktop-upfor-wide-desktop-up