Manchester airport introduces hologram staff

LONDON Sat Jan 29, 2011 2:00am GMT

Julie Capper poses next to her hologram in a photo courtesy of Manchester Airport. REUTERS/Manchester Airport

Julie Capper poses next to her hologram in a photo courtesy of Manchester Airport.

Credit: Reuters/Manchester Airport

Related Topics

LONDON (Reuters) - Manchester airport has introduced holograms of real-life customer service staff to help speed up security queues.

The images of Manchester airport employees John Walsh and Julie Caper were created using the same technology that brings animated pop group Gorillaz to life.

The holograms will greet passengers at the entrance to the security search area and explain the restrictions on carrying liquids onto aircraft.

Although information boards already set out the security restrictions, passengers still regularly forget to remove liquids from their bags, the airport said.

"We don't want anyone to have to throw their drink or make-up away so we've tried lots of different ways to reinforce the liquid rules, from posters to people dressed up as giant deodorant cans," the real Julie Caper said on the airport's website.

"Maybe holograms are the answer?" she added. "If our holograms help our passengers through the security process even quicker, then it will be a good thing."

The virtual assistants will be on duty from Monday.

(Reporting by Caroline Copley; Editing by Steve Addison)

FILED UNDER:
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (1)
LJBrown wrote:
Hats off to Manchester Airport for embracing a technology which in less than a decade will seem commonplace.

Get ready for the Holo revolution folks it’s going to be a wild ride!

Jan 29, 2011 11:25pm GMT  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.