TOKYO Japan's Toshiba Corp said on Tuesday it
had shelved plans to sell ultra-thin TVs with organic
light-emitting diode (OLED) displays in 2009/10 because of the
cost of mass production.
Toshiba will stick to its plans to commercialise smaller
OLED displays for mobile phones next year, and will watch
markets and technological developments to see whether making
OLED TVs is commercially viable later, Toshiba spokesman
Keisuke Homeric said.
Home electronics rival Sony Corp began sales of 11-inch
OLED TVs in November, but the development costs have limited
its shipments to 2,000 units per month.
Display and TV makers see OLED displays as a possible
growth driver, as they produce brighter images, use less power,
and are thinner because they do not need the backlights used in
liquid crystal displays.
In April, Toshiba had said it aimed to market 30-inch OLED
TVs in the business year to March 2010.
Shares of Toshiba were up 0.6 percent at 12:29 a.m. British
time, while the electrical machinery sub index IELEC. was up
(Reporting by Mayumi Negishi; Editing by Hugh Lawson)