BEIJING A Chinese company is suing Google
Inc.'s China subsidiary for copying its name, saying the U.S.
search engine's registered Chinese name is too similar to its
own and has harmed its operations.
A spokesman for Beijing Guge Science and Technology Ltd.
Co. said Google's commercial name had led to the company being
constantly disturbed by people calling up its office trying to
contact the search engine.
"We just want Google to change their commercial name," Tian
Yunshan, a company official, told Reuters on Friday. "We have
already passed our demands on to Google ... We will see what
happens in court."
The search engine's Chinese name -- a transliteration of
the English word "Google" -- was also used in Beijing Guge's
commercially registered name, Tian said.
People searching for Google through a local telephone
directory assistance service were invariably directed to
Beijing Guge, as the search engine was not listed, Tian
The case had been accepted by a court in Beijing's Haidian
district, the Beijing News reported. It was not immediately
clear if the case could have any chance of success.
Tian declined to comment on Beijing Guge's operations or
its products or services, saying it was "not convenient" to
disclose such details.
A Google spokesman contacted by telephone declined to
confirm the case and said she was unable to provide immediate