Fox pokes sleeping advertising bear
NEW YORK (Reuters Breakingviews) - Rupert Murdoch's Fox is poking a sleeping advertising bear. For the second time this year, one of the entertainment conglomerate's popular prime-time programs faces a branding boycott. Twenty-First Century Fox isn't alone, though. YouTube, the web-video site operated by Alphabet's Google, has recently been in the crosshairs, too. Madison Avenue may be slowly transforming from a passive investor to a more activist one.